Strategies

Identifying a Profitable Niche: Unleashing Growth Potential for Any Business

The harsh truth is that not all niches are profitable. Hence many business owners have the fear of niching down. But if you do the right research, you can find a profitable niche. When it comes to achieving business success, one of the most crucial steps is identifying a profitable niche. By aligning their skills, …

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Failure to Tighten Up on the Niche or the Message Results in the Brand Becoming Invisible

In today’s highly competitive business landscape, creating a strong and distinct brand identity is crucial for success. However, failing to tighten up on the niche or the message can lead to a brand becoming invisible, lost among countless others eying for consumer attention. In this blog post, we will explore the importance of a well-defined …

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Plateau Strategies For Business

Breaking Through the Plateau: Strategies For Scaling Your Business

As a business coach and consultant, I have seen many business owners reach a plateau in their growth. They feel stuck at a level and want to break that barrier. Many times these barriers are only a reflection of their mental states, however, you can overcome any such barrier to growth through strategy as well. …

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Talking about the problems you solve/benefits of working with you, is not Marketing!

When it comes to doing Marketing, most small business owners hold a belief that they can only lead the horse to the water….but they cannot make the horse to drink it i.e. they can only talk about the benefits / problems they can solve for their prospects but they cannot make them spend money. Right? …

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